Stephen Ross is not slowing down.
The billionaire chairman of Related Companies, who has spent the past three years reshaping the West Palm Beach waterfront, announced this week that his firm, Related Ross, is launching sales for Edgeworth, a two-tower luxury condominium at 1155 South Flagler Drive. It is his third high-rise residential project along the city's fastest-evolving corridor, and perhaps the clearest signal yet that West Palm Beach's transformation from quiet mainland neighbor to legitimate luxury destination is no longer a hypothesis. It is a market thesis backed by billions of dollars in concrete and glass.
Edgeworth will rise 28 stories and contain 168 residences, including nine penthouses, with pricing that starts at $2.5 million and stretches to $35.5 million for the largest units. The towers were designed by Kohn Pedersen Fox, the architecture firm behind Hudson Yards in Manhattan, with interiors by March and White Design. More than 90,000 square feet of amenities are planned, and every unit is oriented toward the Intracoastal Waterway and the Atlantic Ocean beyond.
The development arrives on the heels of remarkable momentum at South Flagler House, Ross's flagship project just to the north. That building has recorded more than $500 million in pre-sales in the first quarter of 2026 alone, and recently became the first condominium in West Palm Beach to surpass $1 billion in total sales volume. Units there have traded for roughly $6,000 per square foot, a number that would have drawn blank stares from local brokers as recently as 2021. Among the headline deals: former Apple CEO John Sculley reportedly went into contract for a $40 million penthouse earlier this year.
Ross's second project, Shorecrest, a 28-story, 98-unit tower on the northern stretch of Flagler Drive, secured a $157 million construction loan in February. Sales there have also been strong.
Taken together, the three developments represent an extraordinary bet on a single waterfront corridor. Related Ross is not the only developer chasing the same thesis. Mast Capital and Curated JCZM Development recently proposed a 25-story, 86-unit tower with a private club at 400 Hibiscus Street. Toronto-based Great Gulf launched sales last month for the Mandarin Oriental Residences, a 31-story project on the city's north end. The pipeline keeps growing.
What is driving the demand is no mystery. Since 2020, more than 250 financial firms, including expansion offices for Goldman Sachs and JPMorgan Chase, have established a presence in West Palm Beach. The city's reputation as "Wall Street South" has moved from punchline to census data. Luxury housing prices in the area have jumped more than 187 percent over the past decade, according to Robb Report.
The broader Palm Beach County market continues to reinforce the trend. Home sales across the county rose for the sixth consecutive month in February, with condo transactions climbing by double digits, according to the Miami Association of Realtors. And on the island itself, the season is producing steady eight-figure trades. Earlier this month, financier Mark Marcello paid $36 million for an estate near the Mar-a-Lago security zone. This week, Fordham University trustee Kim Bepler closed on a waterfront home at 751 Island Drive for $30 million, purchasing the property from the estate of Flagler National Bank founder Richard Johnson's family.
The tech migration from California is adding another layer. A Los Angeles Times investigation published this month detailed the "torrent of urgent calls" that Palm Beach and Miami brokers have fielded from tech executives looking to establish Florida residences, driven largely by state tax considerations. Larry Ellison's $173 million purchase of the Gemini compound on South Ocean Boulevard in 2022 set the tone. Others have followed.
For Ross, the strategy is straightforward: build where the money is moving. West Palm Beach's waterfront, once defined by modest apartment blocks and municipal parking lots, is being reimagined as a destination for the same buyers who would previously have looked only at Palm Beach Island or Manhattan's most exclusive towers. Edgeworth's pricing, with penthouses above $35 million, puts it squarely in that conversation.
Construction on Edgeworth is expected to begin in 2027, with completion targeted for 2029. Adam McPherson of Related Ross and Corcoran Sunshine Marketing Group are leading sales.
Whether three towers from a single developer on one corridor represents confidence or overreach will depend on the next two years of absorption. But if South Flagler House's billion-dollar sales milestone is any indication, the appetite for luxury waterfront living in West Palm Beach has not come close to peaking.
